American Ninja Warrior’s Oklahoma PR worth millions

OKLAHOMA CITY – Oklahoma is receiving a great deal of attention from news stories on last month’s filming of part of the “American Ninja Warrior” television show at the state Capitol. The first episodes aired June 20 with the second following Aug. 1.

Since the show announced in February that Oklahoma City was chosen as a host city for the season finals, more than 260 media stories have been produced, reaching an audience of almost 200 million people and generating more than 1.2 billion page views. The total dollar value of the media attention is approximately $4.5 million.

“The excitement regarding ‘American Ninja Warrior’ has brought attention to Oklahoma to many people across the state and across the country,” said Governor Mary Fallin. “The stories about the show and it being filmed in front of our state Capitol are bringing a great deal of positive press to our state that we otherwise wouldn’t have been able to accomplish through advertising dollars.”

READ MORE of this story in Oklahoma Governor Mary Fallin’s Press Release. Photo courtesy of American Ninja Warrior.

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